I worked a couple of years as Director of Communications for a Christian international development agency. There I had the privilege of working alongside an experienced journalist and former director of Mennonite Central Committee. He taught me a lot about communication and fundraising. Perhaps the most important thing I learned from him is that if you don’t ask, someone else will.
Congregations are generally terrible at staying on their members’ radar. They believe that their members will remember to give and that they will give in principle, without having to communicate the congregation’s story and the mission’s need. Well, that doesn’t work for most people! In fact, most members are not even in worship to give.Continue reading “Learning to ask as a congregation…”